Lamborghini vs Ferrari Story: How not to treat customers, be arrogant

Avatar photo

Today we will be looking at the untold story of Lamborghini which is usually termed the Lamborghini vs Ferrari story. In this life article, we will see the story behind Lamborghini.

How Lamborghini was born? Lamborghini vs Ferrari

Ferruccio Lamborghini
Ferruccio Lamborghini

The story begins in the year 1963, A Successful tractor manufacturer named Ferruccio Lamborghini was dissatisfied with his Ferrari car. He realized many times that the clutch in the car fails a lot.

One day driving to the nearby town of Maranello, he approaches and knocked on the door of the Ferrari company’s owner Enzo Ferrari’s house. Unfortunately, the interaction wasn’t pleasing for both.

Mr Lamborghini tried his best to give a bit of advice and feedback as a customer. Also suggested a few technical improvements for which nowadays millions of dollars are spent. But Enzo Ferrari failed to see it as feedback and constructive criticism and insulted Lamborghini very arrogantly.

“Let me make cars. You stick to making tractors.” – Enzo Ferrari

Ferruccio drove back home. Furious and felt insulated from the behaviour of Mr Ferrari towards him and his engineering skills. And decided to get into the business of race cars as well. Although his tractor was famous all around Italy at those time, he took it as a mission to build a car that would outperform Ferrari.

Within a small time frame of four months, a small factory was built near Sant’Agata Bolognese, Italy and Lamborghini car was founded in Italy. with its first model named Lamborghini 350GT.

Lamborghini in limelight | 350GT, Miura, Countach

Lamborghini 350GT

Lamborghini 350GT was the first Lamborghini car that ever came into existence. And it was a good start and well received by customers. But it wasn’t that fast as compared to Ferrari. Which is why Ferrari didn’t bother much with 360GT.

But it wasn’t much time before Ferrari realized the presence of Lamborgini when within two years Lamborghini launched Miura.

Lamborghini Miura

Lamborghini Miura launched in 1965 shook the race car industry completely and even Ferrari with its performance. It is also widely considered the first supercar.

Lamborghini Countach

However, in later years Ferruccio Lamborghini had to sell his company. Because of various global events but the work on Legendary Countach had already started. The new owner continued the production, And the car with millions of posters on the walls of living rooms came into reality. We are talking about none other than the legendary Lamborghini Countach.

Designing the Lamborghini look like?

Designing a vehicle is not an easy task., and if we talk about Lamborghini it is, even more, harder. There were several factors that needs to be considered before designing.

It starts with the material to be used in Lambo. The material should be lightweight yet durable. Lambo is famous for its aerodynamic and sleek designs. It is been one of the many selling factors.

Another thing that ticks the higher priority on the list is safety concerns. Buying a costly luxury car with cheap safety handling makes no sense.

Lastly comes the speed that excites most supercar fans.

Ownership of Lamborghini (Lambo)

After Ferruccio Lamborghini, the company was bought by the American automobile manufacturer Chrysler in 1987. And later sold to Mycom Setdco in 1994. Finally, it was acquired by the German automaker Audi AG, which is a subsidiary of Volkswagen Group.

Lamborghini saw massive popularity under the Volkswagen Group. And today Lamborghini is known as a luxury supercar.


Lamborghini is indeed an amazing car. But it’s important to understand that feedback and constructive criticism are definitely good things. And it’s just that we should be mature enough to recognise it.

Just in case this interaction between Enzo Ferrari and Ferruccio Lamborghini would have been a normal one. Maybe the idea of starting a car company would have not popped up in Mr Lamborghini’s mind. And the Lamborghini car would have not existed.

Credible Reference and Sources
Related Posts